Grey Matter™ : Left Brain... and Right Brain

Grey has always been singularly focused on smart solutions that build Brand Value for our clients.

In 1935 we began publishing Grey Matter™, a news bulletin of “current ideas and facts that move merchandise.” Its mission as a thought leader has endured.

From the beginning, Grey has been obsessed with understanding the causes of consumer behavior, and we’ve pioneered many of the strategic tools that are now industry standards (Our History: Breaking ground in Consumer Understanding).

Recently we set out to solve a problem that our competitors thought was inscrutable—and we’ve had a major breakthrough.